Moderately active corporate blog. Doesn't really give much insight into what they are doing.
Posts occured in two spurts, 6 posts from 3/26 to 4/21, then another 3 posts from 7/26-8/3.
http://adroll.wordpress.com/
1
Online exchanges- Representation: whoever built the doubleclick exchange, Right Media, AdBrite, AdRoll, etc.
http://ecpm.typepad.com/clickety_clack/2007/04/future_of_onlin.html
2
Where I think that this goes is that just as today we have blogrolls to provide endorsements of others' weblogs we will see some time in the not so distant future "adrolls" - small and not-so-small networks of like-minded people who are willing to accept ads in content that they receive along with trusted peers. Adrolls would be opt-in networks in which people would specify specific types of ads or other sponsored content that they like to see and/or to specify the types of companies or partners from whom they would like to see them. Members within an adroll network could share their taste in ads with other adroll members and/or keep some tastes private based on filtering criteria - or perhaps triggered by other content filtering mechanisms.
http://www.shore.com/commentary/weblogs/2007/05/scoble-on-feeds-does-feed-reading.html
3
"Drumroll for Adroll, please. Due to go public within weeks, Kopf's latest venture—now in stealth mode—is an online-advertising clearinghouse, helping companies place ads on the sites where they will have the most impact."
- However, still no launch in site ...
http://images.businessweek.com/ss/07/03/0326_tech_entrepreneurs/source/4.htm
4
