by edaizie , 41 pages, 0 comment. Modified on .

1. Tumri

   Tumri offers the world’s first integrated brand and offer advertising solution that can make your display ad campaigns smarter every day. With Tumri, advertisers and agencies can dramatically enhance their display advertising investments by dynamically combining and optimizing: * Existing campaign creatives and settings, * Offer marketing messaging, and * Offers and listings
   
   

   http://tumri.com/

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2. TruEffect | DirectServe™

   Whether you’re an advertiser, agency, or direct response marketer, online technology companies have been using your media dollars to build their businesses – not yours. Through a patent-pending application of web browser and DNS protocols, DirectServe™ lets you: * Serve campaigns from your own domain * Control how information is accessed and used in delivering your online campaigns * Unlock the power hiding in your website with all the muscle of a world class ad server * Provide a higher standard of privacy by eliminating the use of data by third parties
   
   http://ad.adlegend.com/ping?spacedesc=1083383_1061349_1x1_1061349_1061349&db_afcr=1033bc-0-1033bc&group=trueffectSite&event=directServe

   http://www.trueffect.com/products/DirectServe.aspx

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3. TruEffect Introduces the Ad Industry's First Alternative to Usin

   Unlike traditional third party ad-serving models that deliver interactive ads based on anonymously profiled segments, DirectServe's technology distinguishes consumers from within the context of their relationship with an advertiser. DirectServe accomplishes this by serving ads from an advertiser's established domain, creating a new cookie asset and a proprietary database of clickstream records that are instantly meaningful to the advertiser. Advertisers can deliver a message in real-time that can be targeted using existing segments rather than a third party modeling and scoring method.
   
   http://ad.doubleclick.net/ad/mi.cdt00/Business/Science/Tech;dcopt=ist;dcove=d;pl=story;lvl6=Technology;loc=ats;pos=NTL2;sz=728x90;tile=1;ord=123456789?

   http://www.centredaily.com/business/technology/story/364544.html

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4. Marketers Subdued About 2008 Spending - eMarketer

   Obviously ad spending doesn't account for other types of marketing, but the numbers definitely indicate subdued ad spending growth in 2008. The larger concern is the global economy. Since the beginning of December, when these projections were made, there has been only bleak news about the US economy. A US downturn inevitably drags the global economy with it. The marketing spending environment in 2008 could go from subdued to extremely conservative. David Hallerman, senior analyst at eMarketer, said that an economic slowdown would affect some advertising and marketing directly. "Paid search is 40% of ad spending," Mr. Hallerman noted. "If consumers are buying less, they will be searching less for shopping. So paid search spending will drop."
   
   

   http://www.emarketer.com/Article.aspx?id=1005848

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5. IAB - Guidelines & Best Practices

   Guidelines & Best Practices The IAB works with publishers, marketers, agencies and other industry associations to formulate and develop interactive advertising standards and guidelines. These standards and guidelines play a vital role in creating efficiency in the interactive marketplace.
   
   

   http://www.iab.net/iab_products_and_industry_services/1421/1443

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6. IAB - IAB/ABCe International Spiders & Bots List

   IAB/ABCe International Spiders & Bots List
   
   

   http://www.iab.net/iab_products_and_industry_services/1418/spiders?o12499=

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7. YieldBuild

   YieldBuild sign in sign up faq learn more contact us blog account provisioning Using YieldBuild is easy Apply for a YieldBuild account Set up ad zones on your pages Insert our code on your site Sign Up Or Learn More YieldBuild... Maximizes your text ad revenue Takes the guesswork out of ad formatting Installs as easily as AdSense Copyright © 2007 Hubpages Inc. All rights reserved. Other product and company names shown may be trademarks of their respective owners.
   
   

   http://yieldbuild.com/

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8. AdCamo : World's First Background Advertising Network

   afsdfjaskjdfklasjflkjaklsdfjlk My Account : Sign Out HOME OUR NETWORK ADVERTISERS PUBLISHERS HOW IT WORKS LOGIN About | Contact Us | Help Copyright @ 2007 Adcamo, LLC - Patent Pending
   
   

   http://www.adcamo.com/

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9. AzoogleAds - Home - The leading performance based marketplace

   AzoogleAds is the leading performance-based marketplace. We are an online ... © 2008 AzoogleAds.com Inc., All rights reserved. Privacy Policy ...

   http://www.azoogleads.com/

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10. Why Online Display Ads Still Matter - eMarketer

    Nearly one-fifth of 2007 online display ad spending went to Yahoo!, according to an analysis of data from Nielsen Online, JPMorgan and other sources published in February's OMMA Magazine.
    
    

    http://www.emarketer.com/Article.aspx?id=1005912

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11. Rise in Some Marketing Budgets, Ad Spending - eMarketer

    In advertising, some of the most technically-savvy marketers plan to invest more in PPC and behavioral ads, and less in untargeted display ads. Nearly one-third of ad:tech attendees surveyed by MarketingSherpa in December 2007 said that they planned a 5% or more increase in PPC spending in 2008. More than one-quarter of marketers surveyed said they planned to increase behaviorally-targeted ad spending. That was one-third more than those who said so the previous year. Unlike the previous year, respondents did not say they would increase spending on e-mail lists, SEO, or affiliate marketing.
    
    

    http://www.emarketer.com/Article.aspx?id=1005918

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12. Amazon Quietly Launches Product Ads; Secretly Wants to Become a

    More people probably start their online shopping at Google than at Amazon.com these days. With Product Ads, Amazon is fighting back. Anyone who searches for a product on Amazon today will find either products that Amazon sells or ones that its merchant affiliates sell. Now Amazon is saying that any Websites that is selling something related to its product categories can buy an ad that will show up as a highly targeted product search result, along with all the items on Amazon and its merchant sites. What’s more, Websites won’t need to pay Amazon an affiliate fee or register as a merchant. They won’t even need to pay for the ad unless someone clicks on it.
    
    

    http://www.techcrunch.com/2008/02/07/amazon-quietly-launches-product-ads-secretly-wants-to-become-a-shopping-search-engine/

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13. Proximic

    Our fundamentally new contextual matching technologies enable us to extract relevant and useful content even for the most challenging content environments (quite useful in today's world of user generated content!). We've built Proximic as a high-quality contextual matching platform accessible by a broader market to deliver relevant and useful content and ads. Multiple products can be built on the platform. Anyone can participate in the open system. And its dynamic nature allows an exceptional index freshness and simplistic yet powerful collaboration with partners.
    
    

    http://www.proximic.com/en/about-us.html

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14. The Coming Ad Revolution - WSJ.com

    The current online-advertising model will become less effective, even as it gets increasingly sophisticated. New players are emerging to devalue the spaces that the ad giants are currently fighting over. Companies you've never heard of called NebuAd, Project Rialto, Phorm, Frontporch and Adzilla are pitching tools to Internet service providers that will enable them to track users and show them relevant ads. This approach (called behavioral targeting and already in service by ad networks that track users through so-called tracking cookies) undercuts traditional online publishers, who employ content to lure users and to sell adjacent ads. Now, the ISPs can sell advertisers direct access to the same users.
    
    

    http://online.wsj.com/article/SB120269162692857749.html?mod=opinion_main_commentaries

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15. ad:tech San Francisco 2008 - The Event For Digital Marketing!

    The State of the Industry (Presented by the IAB): Consumer generated content, social networking, online video, syndicated ad networks, mobile marketing, changes in legislature and the end of television as we know it are just some of the topics that are addressed in this 30,000-foot view of today’s media-marketing landscape. Moderated by IAB President and CEO, Randall Rothenberg.
    
    

    http://www.ad-tech.com/sf/adtech_san_francisco.aspx?ref=emrktr

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16. Teracent

    At Teracent, we are pioneering an innovative offer optimization engine for intelligent display advertising. Our proprietary technology uses sophisticated machine learning to serve the most current and relevant product offers to the most likely-to-convert audience, delivering measurable results to online advertisers, publishers, and agencies.
    
    

    http://www.teracent.com/

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17. IDC - Press Release

    IDC's report, U.S New Media Quarterly Wrap-Up and Market Shares 4Q07 (forthcoming), analyzes the net U.S. advertising sales of the most important new media companies. The study is based on a model that is populated with data from companies' quarterly and annual reports, earnings calls, interviews with company representatives, and news coverage. To calculate the net U.S. Internet advertising sales market shares, the model looks at the quarterly Internet advertising revenues of the top 15 U.S. new media operations, including AOL, CNET, DoubleClick, Facebook, Fox Interactive Media, Google, IAC, Microsoft OSB unit, and Yahoo!.
    
    

    http://www.idc.com/getdoc.jsp?containerId=prUS21080108

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18. Adchemy - Computational Performance Marketing

    Adchemy is a next-generation online marketing company. We're leading the field of performance-based marketing, delivering superior results at lower risk to our direct marketing clients. It's no secret: online advertising is exploding. As significant budgets chase scarce inventory, and as online marketing grows in competitiveness and complexity, marketers are demanding a new level of accountability. They demand results and actions, not just clicks or impressions. The move to performance marketing isn't just a trend—it's a revolution. And Adchemy is not simply keeping pace with this revolution—we're driving it through our science-based approach.
    
    

    http://adchemy.com/index.html

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19. Yahoo Acquires Ad Technology Company - New York Times

    Yahoo said Tuesday that it had paid $160 million to acquire Maven Networks, an Internet company that sells a system for managing advertisements in online videos. Traditional media outlets like Fox News, CBS Sports, Hearst, The Financial Times and Gannett use Maven’s technology to show and distribute videos, as well as for other tasks, such as identifying the right moment during a video to show a particular ad.
    
    

    http://www.nytimes.com/2008/02/13/technology/13yahoo.html?_r=1&ex=1360645200&en=1a36cb96d8f5e5f7&ei=5088&partner=rssnyt&emc=rss&oref=slogin

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20. Efficient Frontier - Delivering Performance in Search Engine Mar

    Leading advertisers choose us We manage more keywords, execute more daily bid changes, and handle more search spend than any other search engine marketing firm in the world. We do this for the largest and most sophisticated advertisers on the Web. Why? It's simple: the results.
    
    

    http://www.efrontier.com/efficient-frontier/index.html

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21. New Study Shows that Heavy Clickers Distort Reality of Display A

    CHICAGO, February 12,2008 – Media agency Starcom USA, behavioral targeting network Tacoda, and digital consumer insight company comScore collaborated on a research study whose results call into question click-through rates as a primary source of accountability for Internet display advertising aimed at brand-building. Called “Natural Born Clickers,” the study reveals that a very small group of consumers who are not representative of the total U.S. online population is accountable for the vast majority of display ad click-through behavior.
    
    

    http://www.comscore.com/press/release.asp?press=2060

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22. comScore Releases Rankings of Top U.S. Internet Properties Based

    Top Online Display Ad Publishers Yahoo! Sites ranked as the top display ad publisher property in November, with 18.8 percent of display ad views, followed by Fox Interactive (16.3 percent), Microsoft Sites (6.7 percent), Time Warner Network (5.8 percent) and Facebook.com (1.5 percent). Nearly half (49.1 percent) of all display ads seen by U.S. Internet users originate on only five properties, illustrating the concentration of advertising among a few properties. “Since just a handful of publisher properties deliver a preponderance of display ads, when one goes beyond the top properties it’s clear how fragmented the online advertising market is, underscoring the importance of advertising networks in aggregating the long tail.” added Mr. Sutcliffe.
    
    

    http://www.comscore.com/press/release.asp?press=2045

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23. Social Media to Weather Recession

    According to the Forrester Research report, marketer moves into areas like word of mouth, blogging and social networking will withstand tightened budgets. In contrast, marketers are likely to decrease spending in traditional media and even online vehicles geared to building brand awareness.
    
    http://www.adweek.com/aw/images/logo_adweek.gif?JSESSIONID=byvQHzxJPYfRnvKpfhdLhHJWTTvkShC3vhJZH59Z1LgWNs1y7xGz!1739018749

    http://www.adweek.com/aw/content_display/news/digital/e3idcbc5d3b3d8cd77104f087d7ef56ffb7

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24. Yahoo Reveals (Some) Details About Its Ad Plans - Bits - Technol

    Bits is a blog about technology, innovation and society from The New York Times.
    
    http://www.nytimes.com/adx/bin/adx_remote.html?type=noscript&page=blog.nytimes.com/bits&posall=TopAd,Position1,Top5,SFMiddle,Box1,Box3,Bottom3,Right5A,Right6A,Right7A,Right8A,Middle1C,Bottom7,Bottom8,Bottom9,Inv1,Inv2,Inv3,tacoda,SOS,ADX_CLIENTSIDE&pos=Top5&query=qstring&keywords=?

    http://bits.blogs.nytimes.com/2008/02/26/yahoos-reveals-some-details-about-its-ad-plans/index.html?ex=1361768400&en=da86937052e59944&ei=5088&partner=rssnyt&emc=rss

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25. VideoEgg Tries 'Cost per Engagement'

    Online ad network VideoEgg is rolling out a new video format for brand advertisers that will charge them only when a user interacts with their ads. Called AdFrames, the units appear like standard display ads with a few seconds of preview video. Users mouse over the ads to display a Flash window that shows the full clip without leaving the page. VideoEgg plans to charge advertisers between 20 cents and $1 per interaction.
    
    

    http://www.adweek.com/aw/content_display/news/digital/e3ica0ebb59d5d28e8c6ac4ee6233d13f31

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26. Advertisers Look Before the Last Click

    Now, advertisers are moving beyond counting clicks and even impressions to get a fuller view of the contribution other, richer forms of digital ads -- from advergames to pre-rolls on videos -- make to eventual sales. The move to highlight engagement could mean a greater emphasis on more creative forms of Internet ads.
    
    http://www.adweek.com/aw/images/logo_adweek.gif?JSESSIONID=hLprHMGV5sVML1kFn88Skpf1ZxvhJs4hLPkx8CfmD2fY63yWw7mb!1158789824

    http://www.adweek.com/aw/content_display/news/digital/e3ia17936baf4363f19c5741f76e8972ca9

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27. Direct Marketers Bullish on Online Ads - eMarketer

    Nearly one-quarter of respondents surveyed in January 2008 said they would reduce their media budgets compared with last year. The number of respondents that said they planned to increase their budget fell about 10%
    
    

    http://www.emarketer.com/Article.aspx?id=1006002

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28. Online Pitches Made Just for You - New York Times

    IT’S an offer you can’t resist: fly to Honolulu for $200 round trip. But what you might not know is that the offer was designed especially for you. Alaska Airlines is introducing a system on the Internet to create unique advertisements for people as they surf the Web. The company is combining data from several sources to paint a picture of the consumer sitting on the other side of the screen, clicking past the airline’s ads. Then, as each Web page loads, an ad is swiftly assembled.
    
    

    http://www.nytimes.com/2008/03/06/business/media/06adco.html?ex=1362459600&en=7fc03e9cf13a3a94&ei=5088&partner=rssnyt&emc=rss

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29. Kenny: Digital Requires Enhanced Navigation

    "There has never been a more important time to build brands," said David Kenny, chairman and CEO of Publicis Groupe's Digitas, who spoke this morning at the American Association of Advertising Agencies 2008 Media Conference in Orlando, Fla. The digital landscape has created numerous opportunities -- and because of this, there is a great need for navigation.
    
    http://www.adweek.com/aw/images/logo_adweek.gif?JSESSIONID=pkHvHR7hD9tTFHXxpTC3w1VqZSQCnS6ys7T9ZJTL6K9kNxThy2m5!-1269420834

    http://www.adweek.com/aw/content_display/news/digital/e3i2b6080be44abeb9e83982922afb43d5a

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30. Untitled

    Thanks to all the new digital tracking capabilities, said Goldstein, "it's quite possible that 1984 is here, just 24 years later than Orwell predicted." And the privacy issue will only get bigger over time as the industry becomes even more technologically advanced, he said. "When that happens, some of the arguments for and against the microscopic, electronic tracking of consumer behavior will reach the footsteps of media agencies," he said, because they are investing millions in new digital programs and products to perform those tasks. "This is something I believe we are all going to have to think very long and hard about [as agencies] may find ourselves at the very heart of the debate."

    http://www.adweek.com/aw/content_display/news/digital/e3i5beab0b5283d27d751d1e7611c7de5bc

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31. Where Every Ad Knows Your Name - Bits - Technology - New York Ti

    This is both a technology question and a question about their self-imposed privacy policies. There are some things that companies can do, but they choose not to do. Of course, they can change that choice later. As the technology becomes more advanced along with the experience using these tools, there will be important policy issues to confront. Today, none of the four companies offer ads with user’s names in them; indeed, it would raise a red flag for them to do so. But, the four companies vary when asked if they “could” do this.
    
    

    http://bits.blogs.nytimes.com/2008/03/10/where-every-ad-knows-your-name/index.html?ex=1362974400&en=79b26822abe82f79&ei=5088&partner=rssnyt&emc=rss

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32. Rapt : The Leader in Media Monetization

    apt provides technology and strategic advisory services that enable advertising-supported businesses to succeed in an increasingly data-driven media marketplace. Rapt is must-have infrastructure, allowing publishers and networks to survive and thrive while maintaining control of their data and protecting the primacy of their advertiser and audience relationships
    
    

    http://www.rapt.com/

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33. Moving away from marketing campaigns with specific timelines

    Always-on marketing will also put pressure on agencies to use technology to create different ad executions that are rotated constantly and tweaked based on their performance in the market. While 80 percent of campaign work tends to take place at the beginning of the effort, that will shift to during the marketing, said Rishad Tobaccowala, CEO of Denuo, a Publicis Groupe digital media consulting firm.
    
    http://www.adweek.com/aw/images/logo_adweek.gif?JSESSIONID=n4TqHp6ZhhHYbxt1QdmcXGcZg2g3CTmGZy286GJtLnhVWLGXFSPF!2117578918

    http://www.adweek.com/aw/content_display/news/digital/e3i177ff2f002836ece477b4dae144070a3

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34. Think Different: Maybe the Web's Not a Place to Stick Your Ads -

    Should the internet be viewed as an ad medium, a place where brands pay to be adjacent to content such as prime-time TV and glossy magazines?
    
    

    http://adage.com/digital/article?article_id=125741

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35. Ad Network aCerno Unveils Technology To Distinguish Itself

    AD NETWORK ACERNO IS STEPPING out from behind the curtains today with some behaviorally predictive ad-targeting technology to distinguish itself in a crowded market. A wholly owned subsidiary of database marketing company i-behavior, aCerno has been in operation for more than two years, building a network that now reaches nearly 100% of U.S. online shoppers, according to eMarketer.
    
    

    http://publications.mediapost.com/index.cfm?fuseaction=Articles.san&s=80340&Nid=41391&p=195429

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36. Predictive Advertising Targets Consumers on Purchase Data - Clic

    A network of e-commerce sites and product manufacturers intends to target ads across the Web using predictive modeling based on consumers' past purchase behavior. For advertisers, it may be an attractive offering, but for consumers it may raise privacy concerns. Executives from aCerno, the network, said they spent two years building the network designed to share data across retailers on a single cookie to provide continuous modeling across all the sites.
    
    

    http://www.clickz.com/showPage.html?page=3629068

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37. Acerno Boasts 100% Reach of Web Shoppers

    Acerno, a two-year-old online ad network, claims it has now amassed 140 million profiles of U.S. Web users--representing a staggering 100 percent reach of the nation's online shoppers. What makes that data all the more powerful, says the company, is that it's based on those users' actual purchasing behavior on major retailer's ecommerce sites, including Spiegel, JC Whitney, Michelin and American Girl - which Acerno uses to target ads to those shoppers.
    
    

    http://www.mediaweek.com/mw/news/recent_display.jsp?vnu_content_id=1003787840

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38. Ad Nets to Proliferate

    NEW YORK Sometimes, it seems like everyone has an ad network. That won't change anytime soon, as more specialized networks pop up to help advertisers reach consumers dispersed across the Web. That's the conclusion of an evaluation of the ad network landscape by The Rubicon Project, a company that helps publishers manage their ad network relationships. While ad networks now top 300 by its estimate, the Rubicon Project expects that number will grow more still, particularly among specialized networks that cater to brand advertisers. Until recently, brand advertisers tended to shy away from broad-brush ad networks that typically sell to performance-based advertisers. Yet as more brands look to move budgets online -- General Motors has said it plans to spend 50 percent of its marketing budget online within three years -- this will lead to the rise of networks that give them the type of control and access to quality content they demand, said Frank Addante, the Rubicon Project's CEO and a former executive at early Web network L90.
    
    http://www.adweek.com/aw/images/logo_adweek.gif?JSESSIONID=cn1yH2NXZ1tT0TYh2sZ5Qqbcv8YjW5BJYKrQqSwyFTRYY3hM6fzp!-843515046

    http://www.adweek.com/aw/content_display/news/digital/e3idb58027fd52dd3200d5067c326adccad

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39. Media Forge

    Become Web 2.0 Overnight!
    
    

    http://www.mediaforge.com/

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40. Company to watch - DMNews Blogs

    alyson grala
    
    Predictive online advertising network aCerno unveiled itself to the advertising and interactive communities today, after two years in stealth mode, during which time it racked up more than 140 million active shopper profiles and 450-plus advertisers; approximately 375 of which are data providers.
    
    

    http://directline.dmnewsblogs.com/2008/04/10/company-to-watch/

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41. InternetRetailer.com - New ad network targets online shoppers on

    After two years of collecting anonymous data about 140 million online shoppers from 375 retail and manufacturer web sites, aCerno launched this week as a pay-per-action network that selects which banner ads to display much as Google chooses which paid ads appear on search pages: by how much the advertiser is willing to pay and how likely an ad is to lead to a sale. The company claims it is the first online network that uses actual consumer purchase and web browsing behavior to determine which ads to display. When a consumer first arrives at one of the participating retailer or manufacturer web sites, the system places a cookie on his browser with a unique ID number, enabling aCerno to track the individual’s subsequent online activity. “If you’re interested in buying a big-screen TV, and you’re on the web going to e-commerce sites and looking at different brands and price points, what we see is a cookie number unique to a browser that is associated with all that viewing of products and information about big-screen TVs,” says Tom Sperry, CEO and chief privacy officer of aCerno. “We know cookie 456789 is probably very interested in purchasing a large-screen TV. Our advertisers can deliver a message to that user and influence that purchase decision on which brand he’s going to buy and where he’s going to purchase.”
    
    

    http://www.internetretailer.com/dailyNews.asp?id=26029

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