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1. NussbaumOnDesign The 1% Rule Or What YouTube Teaches Us About Who Really Does The Work in Crowds? - BusinessWeek

   There is a fascinating piece in the Guardian on research that shows that if you get 100 people online, 1 will create content, 10 will interact with it (comment or try to improve it) and 89 will just read and...
   
   

   http://www.businessweek.com/innovate/NussbaumOnDesign/archives/2006/07/the_1_rule_or_w.html

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2. Online community growth exploding - Society for Word of Mouth

   nearly half all internet users united states belong hobby-oriented social network, new study has found plus, nearly third belong online professional community like swom that's according usc's annenberg school and center digial future (highlights report pdf) niche social networks eventually grow into concentrated, powerful sources word mouth more than big, life magazine-like social networks myspace and facebook
   
   

   http://theswom.ning.com/profiles/blog/show?id=1306361%3ABlogPost%3A10402

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3. Friends May Be the Best Guide Through the Noise - New York Times

   New companies are trying to solve a problem that the Internet itself created — gathering the dense jungle of user-generated content across several platforms into one stream.
   
   

   http://www.nytimes.com/2008/05/04/technology/04essay.html?_r=1&adxnnl=1&referer=sphere_related_content&oref=slogin&partner=rssnyt&emc=rss&adxnnlx=1210784645-EA7+7D4nk5+InG6mgvCSQQ

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4. WeAreNetwork » Vertical Search

   Clark County School District, the 5th largest school district in the nation with nearly 300,000 students, was a few years back, reportedly the largest user of bandwidth in the Las Vegas valley. Schools are instant communities – not just in the “will you be my friend” sense of students, but in the student to teacher, student to parent and teacher to parent and relationships.

   http://www.wearenetwork.com/blog/?cat=8

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5. Beeline Labs » The 2008 Tribalization of Business study

   The 2008 Tribalization of Business study Online communities are proliferating as companies look to harness the collective wisdom and ideas of their employees, customers, and other constituents in order to innovate faster, reduce costs, and create the relationships that will grow their businesses and bolster their bottom lines. Beeline Labs, Deloitte and the Society of New Communications Research have produced the first study of its kind to learn from the early experiences of more than 140 organizations on how they’re managing communities, measuring success, and deriving business benefits. The survey and interviews examined online community initiatives at a mix of business-to-business and business-to-consumer companies, as well as non-profits, with communities ranging from fewer than 100 members to more than 10,000 members.
   
   

   http://www.beelinelabs.com/tribalization/

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6. Magazine Preview - I’m So Totally, Digitally Close to You - Clive Thompson - NYTimes.com

   This is the paradox of ambient awareness. Each little update — each individual bit of social information — is insignificant on its own, even supremely mundane. But taken together, over time, the little snippets coalesce into a surprisingly sophisticated portrait of your friends’ and family members’ lives, like thousands of dots making a pointillist painting. This was never before possible, because in the real world, no friend would bother to call you up and detail the sandwiches she was eating. The ambient information becomes like “a type of E.S.P.,” as Haley described it to me, an invisible dimension floating over everyday life.
   
   

   http://www.nytimes.com/2008/09/07/magazine/07awareness-t.html?pagewanted=2&_r=1&hp

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