by josh and 2 contributors (kirk, mkruchko), 2 pages, modified on

The phrase The Long Tail (as a proper noun with capitalized letters) was first coined by Chris Anderson in an October 2004 Wired magazine article to describe the niche strategy of businesses, such as Amazon.com or Netflix, that sell a large number of unique items in relatively small quantities.

1. WebGuild: Harvard Says The Long Tail Is Really Short

   The WebGuild Silicon Valley is a forum for IT professionals, webmasters, corporate internet marketers, content managers, web project managers, CIOs, SEOs and entrepreneurs to learn about emerging technologies, new innovations, new business models, best practices and industry standards in the web field relating to usability and design, technology and content. Our events provide a platform to enable information exchange, foster knowledge transfer and network with peers.
   
   

   http://www.webguild.org/2008/07/long-tail-is-really-short.php

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2. The Long Tail - Wikipedia, the free encyclopedia

   However, the concept of a frequency distribution with a long tail — the concept at the root of Anderson's coinage — has been studied by statisticians since at least 1946.[2] The distribution and inventory costs of these businesses allow them to realize significant profit out of selling small volumes of hard-to-find items to many customers, instead of only selling large volumes of a reduced number of popular items. The group of persons that buy the hard-to-find or "non-hit" items is the customer demographic called the Long Tail. Given a large enough availability of choice, a large population of customers, and negligible stocking and distribution costs, the selection and buying pattern of the population results in a power law distribution curve, or Pareto distribution, instead of the expected normal distribution curve. This suggests that a market with a high freedom of choice will create a certain degree of inequality by favoring the upper 20% of the items ("hits" or "head") against the other 80% ("non-hits" or "long tail").[3]
   
   

   http://en.wikipedia.org/wiki/The_Long_Tail

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