Matthew Kruchko
Senior Associate with Applied Storytelling, a leading independent brand and name consultant, with offices in the San Francisco Bay Area and Detroit. Applied Storytelling’s distinctive approach to brand storytelling has helped to launch, reposition and revitalize numerous corporate and product brands.

Experience includes initiatives for many Fortune 500 brands as well as noteworthy consumer and B2B brands in many sectors. Most recently, played a key role in strategic-level initiatives for Nationwide Insurance, The Henry Ford, Qualcomm, Detroit Metro Convention & Visitors Bureau and the North American International Auto Show. With a deep brand development and marketing background, responsible for driving innovative brand communications programs, making sure that client objectives are fully realized.
Mkruchko's library has 22 public notebooks

  1. Branded Architecture (6 pages)
  2. City Branding (1 page)
  3. Corporate Social Responsibility (1 page) editable by anyone,
  4. Creative Intelligence (4 pages) with 1 contributor,
  5. Cuill.com - Search Engine (5 pages) by josh editable by anyone,
  6. D Brand Summit (4 pages)
  7. Family Brands (1 page)
  8. GOOGLE KNOL (6 pages) by josh with 3 contributors,
  9. Guide to iLeonardo (12 pages) by ileonardo with 1 contributor,
    • Creating pages in notebook manually
    • Posting your notebook anywhere on the Web
    • Similar notebooks
  10. KNOWLEDGE WORKER 2.0 (8 pages) by josh with 7 contributors,
  11. Media X at Stanford University (8 pages) by josh with 11 contributors,
  12. Mint (1 page)
  13. Museum Experiences (9 pages)
  14. NAIAS (4 pages)
  15. Online Marketplace (11 pages)
  16. Prop 8 (3 pages)
  17. Search Engines (1 page)
  18. Social bookmarking and search websites (51 pages) by kirk
  19. Social Bookmarking Sites (1 page)
  20. Social Networks (24 pages) by josh with 4 contributors,
  21. The Henry Ford (1 page)
  22. Urban Farming (1 page)